We swim in media.  It is everything and everywhere.  It is the ether of our existence.  So we find ourselves in a media dilemma.  Who pays for our mediated world?  This is a matter of human survival.

1. 1.Will citizens rebel against being forced to pay for the very (media) air we breathe?
   

2. 2.Or will media become more like selling water?  That is, will we be able to get free media whenever we want, even though we prefer to pay for bottled water which we believe is healthier?  ...Even though most bottle water is more expensive than gasoline?
   

3. Or do we try to grow, steal, or share whatever we want-need to survive? ...Understanding full well that we all pay mightily now, at every turn, and at every step of of the distribution process for mere access - and questioning why these multiple payments never lead to viewer ownership?

This much is true: we will be paying more for media in the future.  And soon we may be paying so much, video blogs like Media Nipple will become too expensive to produce or watch.  Consider visual literacy communication and keep your media clean and healthy.